I wonder what you consider to have been the biggest business failure of all time? Toys R Us? Poundworld? Blockbuster? HMV? Jessops? Comet? Remember Habitat or Oddbins? And I forgot Readers Digest, MFI, Woolworths, Homebase, Poloroid and or course, MG Rover. But the biggest failure? Or perhaps rather the company with the greatest number of failures? How about Dyson? If Hoover became synonymous with the vacuum cleaner, Dyson has become synonymous with… the dual cyclone, bagless, vacuum cleaner, the bladeless fans, the uniball wheelbarrow, the quickest, most efficient hand driers in the world, the most powerful and lightest rechargeable vacuum cleaner and … probably the greatest number of failures in the world as well. Check their website out and they admit they are failures – indeed they are proud of it:
“Most people think testing is all about durability and reliability. Of course that’s a big part of it. But before that happens – before you even have something to beat the hell out of – you need an idea that works. Dyson engineers get those ideas often by trying the ridiculous. Most of the time it ends in failure. That’s good. Failure sparks thinking and the extraordinary.”
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